AI tools are transforming e-commerce by improving personalization, automating support, and analyzing customer data. Businesses using AI report a 20% increase in revenue and 8% cost reduction. With online sales projected to reach 23% of all retail by 2025, here are 8 top AI tools to enhance customer engagement:
- GetKnown.ai: Tracks user behavior for better recommendations, automates lead generation, and integrates with CRMs.
- Zendesk AI: Automates ticket routing, improves self-service rates, and boosts agent productivity.
- Salesforce Einstein: Offers predictive analytics, product recommendations, and CRM integration.
- Shopify Magic: Creates SEO-friendly product descriptions, supports multilingual communication, and automates content.
- Klevu AI: Enhances search functionality, personalizes results, and optimizes product discovery.
- Emarsys AI: Provides omnichannel automation, predictive segmentation, and lifecycle analytics.
- Freshdesk AI: Automates queries, uses sentiment analysis, and integrates with e-commerce platforms.
- Dialogflow: Powers conversational AI for real-time customer support across multiple channels.
These tools help businesses deliver personalized experiences, reduce support costs, and improve customer satisfaction. Below is a quick comparison of their key features:
Quick Comparison
| Tool | Key Features | Best For |
|---|---|---|
| GetKnown.ai | Lead generation, behavior tracking | Personalized support and recommendations |
| Zendesk AI | Ticket routing, self-service improvements | Customer support efficiency |
| Salesforce Einstein | Predictive analytics, CRM integration | Data-driven personalization |
| Shopify Magic | SEO content, multilingual support | Store optimization and global reach |
| Klevu AI | Smart search, intent recognition | Product discovery and search |
| Emarsys AI | Omnichannel automation, lifecycle analytics | Targeted marketing campaigns |
| Freshdesk AI | Auto triage, sentiment analysis | Automating customer queries |
| Dialogflow | Multichannel support, real-time responses | Conversational AI for support |
These tools are essential for businesses looking to stay competitive in the rapidly evolving e-commerce landscape.
13 Best AI Tools For Ecommerce: Complete Guide 2024
1. GetKnown.ai
GetKnown.ai is designed to revolutionize e-commerce by combining a round-the-clock AI assistant with tools for customer support and lead generation. It ensures consistent service while collecting valuable data to create tailored customer experiences.
Here’s a quick look at its key features and their benefits:
| Feature | What It Does | Why It Matters |
|---|---|---|
| Lead Generation | Identifies potential customers and gathers contact info | Automates lead follow-ups |
| Customer Support | Resolves FAQs and common issues anytime | Cuts down on support costs |
| Personalization | Tracks user behavior to suggest relevant products | Creates a better shopping experience |
| Data Collection | Captures and analyzes customer interaction data | Helps businesses make smarter choices |
The platform offers three service levels – Base, Plus, and Pro – each catering to different business requirements. For example, the Pro package includes full system integration alongside the core AI tools, making it ideal for businesses aiming to streamline operations and improve customer engagement.
GetKnown.ai also works effortlessly with existing CRM and marketing platforms, all while maintaining a strong focus on data security and privacy.
2. Zendesk AI
Zendesk AI transforms e-commerce support by using natural language processing and machine learning to simplify customer interactions and provide timely, personalized help.
One standout feature is its intelligent ticket routing, which saves 45 seconds per ticket and reduces manual triage by 92% .
| Feature | Impact | Results |
|---|---|---|
| Intelligent Triage | Automatically routes tickets based on sentiment | 74% decrease in first reply time |
| AI-Powered Knowledge Base | Improves self-service options | Up to 206% increase in self-service rate |
These numbers highlight its real-world success. For example, Grove Collaborative uses intelligent triage to assign tickets efficiently . Medline, handling over 800,000 tickets annually across multiple channels, employs AI bots to increase agent productivity .
"The insights coming in through AI give us the chance to be better customer service agents and provide a better customer experience."
– Billy Abrams, Executive Vice President of Distribution at Medline
Zendesk AI’s integration capabilities also deliver impressive results. Shapermint saw a 15% rise in engagement, 98% agent satisfaction, and 75% of order inquiries resolved .
"Our successful experience with Zendesk AI has given artificial intelligence credibility across all of our business. For many of us, it’s the first AI tool that lived up to the hype and actually delivered."
– Raz Razaq, Head of Customer Contact Experience Technology
Zendesk AI doesn’t stop there. It analyzes ticket data to improve response accuracy and simplifies onboarding for new agents . Its predictive tools help businesses prepare for busy periods, as shown by Peek, which cut process times from 4–5 hours to just 5 minutes . These capabilities make Zendesk AI a powerful tool for improving e-commerce customer engagement.
3. Salesforce Einstein
Salesforce Einstein uses AI to improve e-commerce engagement through personalization and predictive analytics. By analyzing customer behavior across various touchpoints, it helps businesses connect with their audience more effectively.
The results speak for themselves. For example, Stonewall Kitchen saw 78% of shoppers add recommended products, with 41% completing purchases . Similarly, Icebreaker achieved a 40% increase in recommendation clicks, leading to a 28% rise in revenue from recommended products .
| Feature | Impact | Results |
|---|---|---|
| Predictive Sorting | Boosts conversion rates | 3.8X increase in conversions |
| Product Recommendations | Increases order value | 11% growth in average orders |
| Revenue Generation | Drives visitor engagement | 9.1X revenue growth |
Another success story comes from engelhorn, which achieved a 1.5% increase in average order value after implementing Einstein . Beyond these results, Einstein also offers advanced automation tools.
Einstein’s generative AI simplifies tasks like creating product descriptions and configuring campaigns . Features like Einstein Opportunity Scoring (scored 1–99) and Einstein Activity Capture help prioritize leads and sync CRM data efficiently .
"The combination of AI, data, and CRM allows us to help busy parents solve the ‘what’s for dinner’ dilemma with personalized recipe recommendations their family will love." – Heather Conneran, Director, Brand Experience Platforms, General Mills
Data security remains a priority. Salesforce Einstein’s Trust Layer ensures sensitive information is protected while delivering personalized experiences . This commitment to security, combined with seamless integration into the Salesforce Platform, allows businesses to use customer insights effectively without compromising data protection.
For e-commerce businesses aiming to improve customer engagement, Salesforce Einstein provides a robust mix of personalization, automation, and predictive analytics, all backed by strong security measures.
4. Shopify Magic
Shopify Magic brings AI-powered tools directly into the Shopify platform, making it easier for merchants to engage with customers and improve their online stores. This built-in AI integration offers a range of features designed to enhance customer interactions and streamline business operations.
With Shopify Magic, merchants can tap into customer loyalty stats like these: 78% of customers become repeat buyers, and 80% are willing to pay more for better experiences . Here’s a breakdown of its key features:
| Feature | What It Does | How It Helps Businesses |
|---|---|---|
| AI Product Descriptions | Creates SEO-focused content | Boosts traffic and fills content gaps |
| Sidekick Assistant | Offers 24/7 personalized support | Speeds up response times |
| Email Marketing Tools | Crafts engaging subject lines | Improves email campaign results |
| Multilingual Support | Supports 8 major languages | Expands global reach |
One standout feature is its ability to generate SEO-friendly product descriptions. Many Shopify stores struggle with missing product descriptions, which can hurt visibility and sales. Shopify Magic solves this by quickly creating high-quality descriptions that not only improve search rankings but also drive conversions .
"High-quality, compelling product descriptions can now be created in seconds, helping you save time, sell more, and get your products in front of even more shoppers." – Joe Price, Shopify
Shopify Magic also emphasizes data security. It keeps merchant data safe by isolating store information, ensuring privacy and protection . Combined with its seamless integration across store building, marketing, and customer support, the platform creates a secure and efficient environment for online businesses.
Merchants can take advantage of automated content creation, 24/7 AI-powered chatbots for instant support, and actionable analytics to gain performance insights . Plus, Shopify Magic supports multiple languages – English, German, Spanish, French, Italian, Japanese, Portuguese (Brazilian), and Chinese (Simplified) – allowing businesses to maintain consistent messaging and connect with customers worldwide .
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5. Klevu AI
Klevu AI helps e-commerce businesses improve search functionality and product discovery, leading to up to 37% more revenue per web session . It creates tailored shopping experiences while maintaining user privacy .
| Feature | Functionality | Business Impact |
|---|---|---|
| Smart Search | Predictive autocomplete & faceted navigation | Speeds up product discovery |
| Intent Recognition | Tracks shopping behavior patterns | Delivers personalized results |
| Visual Merchandising | Optimizes product displays using AI | Boosts conversion rates |
| Analytics Integration | Works with Google Analytics | Enables data-driven decisions |
| Multi-platform Support | Connectors for major platforms like Shopify | Simplifies integration |
These features have shown measurable success in various industries. For instance, luxury skincare brand Dr. Barbara Sturm saw a 61% click-to-conversion rate after using Klevu’s search and merchandising tools . Similarly, B2B plant retailer Monrovia experienced a 50% increase in on-site search usage post-integration .
The platform’s ability to align search results with user intent has been particularly effective for beauty brands like Bare Minerals and Laura Mercier, significantly improving their conversion rates .
"Now with Klevu, we have time and resources available to focus on scaling the business", says Rachael Maine, Digital Product Owner at Avon .
Klevu AI is compatible with platforms like Magento, BigCommerce, Shopify, and Salesforce Commerce Cloud. It also offers 24/7 support and analytics to simplify campaign management and reduce operational hurdles.
For businesses exploring Klevu AI, the platform includes A/B testing tools for merchandising strategies, allowing retailers to try out different methods. Its Product Data Enrichment feature ensures detailed product information, while the Search by SKU option makes repeat purchases easier for returning customers.
"Market leading AI/ML search engine. Excellent customer service", says James Gurd, Director at Digital Juggler Limited .
6. Emarsys AI
Emarsys AI uses predictive and generative AI to reshape how businesses connect with their customers. With its advanced tools, companies have reported revenue increases of 10-15% through personalized experiences . Here’s a closer look at what the platform offers:
| Feature | What It Does | How It Helps |
|---|---|---|
| Predictive Segmentation | Analyzes customer behavior using machine learning | Improves targeting precision |
| Smart Content Generation | Creates campaign content automatically | Saves time and boosts productivity |
| Omnichannel Automation | Personalizes messaging across channels | Ensures consistent communication |
| Lifecycle Analytics | Optimizes customer journeys | Increases engagement rates |
| Real-Time Suggestions | Recommends products instantly | Drives more conversions |
The impact of these features is backed by real-world success stories. For example, luxury retailer Luisaviaroma.com achieved a 900% increase in automated email revenue through AI-driven personalization . Total Tools Australia saw a 16% rise in email open rates after implementing Customer Lifecycle Analytics .
"What AI did was to tell us when to communicate with those people, having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… it has delivered us a lot more revenue." – Head of Marketing, BrandAlley
Other businesses have also seen impressive results. Village Roadshow Theme Parks uses demographic data and visit frequency to send targeted messages at scale . BrandAlley improved conversion rates by 24% through personalized messaging aimed at preventing customer churn . According to industry data, 78% of marketers report better customer engagement after adopting AI tools .
Emarsys AI integrates effortlessly with platforms like SAP Commerce Cloud and includes pre-built strategies for tasks like abandoned cart recovery and customer winback campaigns . The platform’s influence spans multiple channels. One business reported a 50% increase in email revenue within a year, while another achieved 5X revenue growth in just six months using dynamic product recommendations . By connecting seamlessly with top e-commerce platforms, Emarsys AI helps brands deliver stronger, more personalized customer experiences.
7. Freshdesk AI
Freshdesk AI is changing how e-commerce businesses handle support. With tools like Freddy AI Agent and Copilot, it resolves 86% of customer queries while cutting resolution times by an impressive 93% .
Here’s a quick look at some of its standout features:
| Feature | Function | Business Impact |
|---|---|---|
| Auto Triage | Automatically organizes and routes tickets | – |
| Sentiment Analysis | Flags tickets based on customer emotions | Speeds up responses for critical issues |
| Query Summarization | Breaks down lengthy conversations | Makes resolutions faster |
| Smart Suggestions | Offers canned replies and solutions | Improves response accuracy |
| Multilingual Support | Instantly translates messages | Helps businesses connect with global users |
At Razorpay, Freddy AI Copilot has been a game-changer. It automates 70% of routine queries, slashes resolution times by 30%, and increases customer satisfaction by 25% .
"Freddy AI Copilot has significantly enhanced our organization’s operational efficiency by automating over 70% of routine customer queries. This has led to a 30% reduction in average resolution time, boosting customer satisfaction scores by 25%. Furthermore, with Freddy’s predictive insights, we’ve improved our first contact resolution by 40%, allowing us to manage 20% more customer interactions without increasing headcount." – Lakshmish SS, Senior BA, Razorpay
Freshdesk AI also integrates with major platforms like Amazon Seller Central, Adobe Commerce Cloud, and BigCommerce , enabling businesses to handle 10x more support volume .
"I had team members who weren’t comfortable at all with emails. With Freddy AI, they’ve gained so much confidence, and the quality of emails they’re sending now is remarkable." – Keira Hayter, Sales Team Manager
To get the most out of Freshdesk AI, businesses should maintain consistent ticket formats and provide regular feedback. The platform’s analytics, featuring both pre-built and customizable reports, deliver deeper insights compared to competitors .
8. Dialogflow
Dialogflow is Google’s conversational AI platform, designed to automate customer interactions using advanced natural language processing (NLP) technology to understand and respond to queries effectively .
Here’s how Dialogflow simplifies e-commerce operations:
| Feature | Capability | Business Impact |
|---|---|---|
| Multichannel Support | Works across websites, apps, and messaging platforms | Ensures a seamless customer experience everywhere |
| Smart Response System | Understands and resolves queries in real time | Instantly handles over 50% of customer inquiries |
| Language Support | Covers 30+ languages and variants | Broadens access to international customers |
| Rich Response Types | Offers interactive cards, images, and text | Makes communication more engaging and clear |
| Analytics Dashboard | Tracks performance and provides insights | Helps businesses optimize based on real data |
By automating support tasks, Dialogflow boosts efficiency and reduces costs. It can cut customer service expenses by up to 30% and improve response times by 20% . This allows human agents to focus on more complex customer needs.
To get the most out of Dialogflow, e-commerce businesses should:
- Connect it to their product database for real-time updates.
- Create conversation flows that reflect their brand voice and simplify processes like order tracking.
A great example of its potential comes from SynergyTop, which used Dialogflow to develop a WhatsApp chatbot for an Indian lead-generation company. This chatbot successfully automated customer interactions across both B2B and B2C channels .
Another advantage of Dialogflow is its ability to integrate with existing databases. This means customers can get instant updates on orders and shipping statuses without needing manual assistance . These features highlight how AI continues to reshape customer support, building on strategies discussed earlier.
Conclusion
AI tools are reshaping personalized shopping experiences and streamlining operations. For instance, personalized experiences encourage 60% of consumers to return, while recommendation systems can drive up to 31% of site revenue. According to McKinsey, Amazon’s recommendation engine alone accounts for 35% of its sales.
Here’s how AI delivers measurable results across key areas:
| Impact Area | Results | Business Benefits |
|---|---|---|
| Customer Service | Automated response systems | 30% reduction in operational costs |
| Sales Performance | 15-20% increase in conversions | Up to $340 billion in annual savings |
| Inventory Management | Up to 75% reduction in costs | More efficient supply chain |
| Customer Acquisition | Up to 50% lower costs | Better ROI on marketing spend |
To fully unlock these benefits, businesses should focus on three critical strategies:
-
Data Readiness
Ensure your data is clean and well-organized to maintain accuracy . -
Integration-Ready Solutions
Select tools that seamlessly connect with your existing systems. For example, Qantas Airlines uses real-time personalization to enhance customer experiences . -
Monitor and Optimize
Companies leveraging predictive analytics are 2.9 times more likely to see revenue growth .
"AI transforms data into actionable insights, allowing us to tailor the shopping journey to consumer needs like never before, delivering not just satisfaction, but delight" .
With 72% of US companies using AI tools reporting improved ROI , it’s clear that adopting these technologies is a must for driving growth and staying competitive in the e-commerce space.
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